.US Website - UX/UI

Brief:
Report on the User Experience of the current .US website and from this report design and develop an updated website.

Process & Results:
Through observation, surveys, questionnaires, usability tests and analysis Amy was able to identify key areas the current .US site needed improvement.

The aim of this refresh is to make the site more engaging, with an updated clean look and feel that is more constant with other .US branding. 

Focusing on creating a smarter user journey, allowing the customer to understand what .US is with a quick glance of the home page. The key will be to create a clean and simple structure around content, design and layout. The user should flow through the site gaining a strong understanding of the benefits and purpose of a .US domain name.