.NYC Digital Campaign

Brief:
Create a digital campaign across multiple platforms (static and video) for the Top Level Domain for the city of New York.

Process and results:
Designing digital assets across multiple sizes, outputs and touch points including, static, video and animation. Creating an eye catching campaign that would relate to the people of New York City and showcase the level of opportunity they have with a .NYC domain name. This campaign is currently in rotation in New York City across Subways, sidewalks, billboards, social media and display advertising.