.VU Branding

Brief:
Create branding for the top level domain .VU (Vanuatu).

Process & Results:
Amy developed and designed the .VU brand from scratch using the elements of the culture of Vanuatu to create a strong band story. Researching and creating a branding strategy using the warmth and welcoming nature of Vanuatu and its people as the under pin of the whole brand. This branding was very well received and a good benchmark for how Top Level Domain branding should be developed.